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BERKLEY. CATCH MORE FISH
BERKLEY®’s ambition is to catch more fish through continuous product innovation. BERKLEY® combines science and technology with proven performance to provide fishing tackle that delivers more fish.
Anglers have trusted the benefits of BERKLEY® products for more than 75 years so they can catch more fish. BERKLEY® was founded in 1937 in Spirit Lake, Iowa. In June 1937, 16-year-old Berkley Bedell asked his parents’ permission to invest 50 USD of his savings on fly-tying material. Using that investment, he started to tie flies and sell them to fishing tackle shops.
In his bedroom on the top floor of his childhood home, young Berkley used hair from his family dog ??”Stubby” and feathers from farmyard hens to tie flies used to lure the local sport fish Bluegill (similar to the sunfish) and Black Bass out of their underwater hiding places. That’s how the BERKLEY FLY CORPORATION was founded.
From these humble beginnings, the BERKLEY® brand developed into one of the world’s leading manufacturers of technologically superior fishing equipment. From the very beginning, BERKLEY® invested significant resources into the research and development of its own products.
The result of this continuous product strategy is legendary products that include well-known brands such as BERKLEY Trilene®, the Lightning Rod®, Power Bait®, FireLine®, Whiplash Pro®, Frenzy® and a host of other products. True to our motto: “Catch more Fish”