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MITCHELL® means proven, reliable quality in innovative and user-friendly fishing tackle designed by anglers for anglers. MITCHELL® appeals to the practical angler, who enjoys experiencing the outdoors while fishing.
MITCHELL® was created by Carpano and Pons, who produced watches, rods and reels in the Avre valley in France. The legendary MITCHELL 300 was invented in 1948 by Maurice Jacquemin, a Carpano and Pons engineer. His goal was to make a reel that was more than just a way of holding the fishing line.
It was supposed to be a fishing reel that could place the bait precisely over long distances and then reel it in without the line becoming tangled. After two years of research, the revolutionary MITCHELL 300 went into production. Its exclusive eight-tooth gear made the MITCHELL 300 one of the world’s best known and most powerful stationary reels.
Since 1948 over 25 million MITCHELL 300s have been sold. Mitchell became an independent company in 1965. Significant developments and innovations mark the path of one of the world’s leading manufacturers of rods and reels.